About Us

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 Rodney Oliver has loved cars for as long as he can remember. From the moment he understood what a car could be, he was driven by the thrill, power, and artistry under the hood. Many know him as “Rodney O” from the iconic duo Rodney O & Joe Cooley, whose music shaped the soundtrack of the streets. From classics like “U Don’t Hear Me Tho,” “Humps for the Boulevard,” and the timeless “Everlasting Bass,” his influence continues today—most recently reignited by the Kendrick Lamar, Metro Boomin, and Future remix of “Everlasting Bass.”

Beyond music, Rodney has built a strong reputation as an entrepreneur in real estate, entertainment, and automotive culture. His eye for opportunity and excellence shows in everything he touches—buying, selling, producing, and elevating cars into true masterpieces.

For Rodney O, the hits never stop—whether it’s music, business, or muscle. His passion, creativity, and relentless drive inspired the creation of Hood Muscle, where performance, culture, and imagination collide.

Rodney continues to stay relevant, respected, and rooted in all industries he touches—proving that real legends evolve, build, and keep moving.

 “Our consultants provide high-level guidance backed by market intelligence and hands-on expertise. We lead clients to the best opportunities and deliver tailored solutions for every purchase, sale, and performance goal. Whether you're searching for true muscle or high-end luxury, we bring the insight and connections to deliver exactly what you need.” 

 “We are committed to inspiring and developing the next generation. Through hands-on guidance, mechanical training, and real leadership, we work with youth to preserve the integrity of true craftsmanship. We provide resources, school partnerships, and pathways to training programs that build skills, confidence, and care in every student. We also use our industry connections to support up-and-coming talent and those seeking a new career path, helping them find real opportunities and a fresh start.”